This article posted on The Register is quite alarming – apparently BT secretly trailed the Phorm tracking system in 2006 with 18,000 of it’s customers. Apart from the fact that the trial was probably illegal, it shows just how little BT care about their customers privacy.
The second page of the article has an amazing quote from Phorm claiming that their service “enhances privacy” by not storing any data. Well, Google don’t store data about me either, because I delete their cookies every time I close my browser and my IP is both dynamic and shared. Unlike Google, I can’t simply opt out of Phorm by blocking their cookies or just not using their service.